Marketplace · Local Commerce
Mohalla Apna Bazar
Local commerce marketplace needing shop onboarding, product cataloguing and a growth direction to compete with aggregators.
- Challenge: No clear positioning, shops were not digitally active, no onboarding process.
- Solution: Marketplace positioning strategy, structured shop onboarding flow, product upload system and local SEO content plan.
- Result: Onboarding process reduced setup time by ~60%, shops went live faster, local search visibility improved across 3 target neighbourhoods.
"The new flow made shop onboarding easier to explain, assign and finish."